A Beginner’s Guide to Fermented Drinks (And Where JIN JIN Fits In)

Fermented drinks are everywhere right now — kombucha, kefir, vinegars, shrubs.
But here’s the thing: “fermentation” can mean very different things depending on what you’re drinking.

If you’ve ever wondered what actually makes something fermented — or why one drink tastes fizzy while another tastes deep, tart or layered — this guide will help you understand the space (and the unique place JIN JIN holds within it).

What fermentation actually is

Fermentation is a natural process where microorganisms slowly transform ingredients over time.
As that transformation unfolds, it creates:

• deeper, more complex flavours

• naturally occurring compounds

• an unmistakable sense of depth and character

It’s one of the oldest forms of food and drink craftsmanship — and it’s still one of the most relevant today.

Different types of fermented drinks

Not all fermented drinks are the same. Here are a few of the most common types:

Kombucha
A tea-based ferment that’s usually fizzy and often flavoured. Bright, lively, refreshing.

Kefir
Typically milk-based (or sometimes water-based). Creamy, tart, and more substantial in texture.

Shrubs
Vinegar-based mixers made with fruit. Tangy, sharp, and often used in cocktails or alcohol-free serves.

Enzyme Drinks
Plant-based ferments made from whole fruits, vegetables and mushrooms — crafted slowly over time.
They tend to be:

• rich and layered

• naturally complex

• grounded in tradition

• deeply flavourful without needing artificial enhancements

Where JIN JIN sits

JIN JIN is a modern expression of a traditional East Asian enzyme drink.

It is:

• Non-fizzy (until you add sparkling water)

• Naturally complex, with flavour that builds in layers

• Rooted in whole plants, never extracts or shortcuts

• Versatile, from a morning ritual to an alcohol-free serve

• Slow-crafted, with a full six months of fermentation

In other words: it’s not kombucha. It’s not vinegar. It’s something distinct — and deliberately so.

Why people choose JIN JIN

People reach for JIN JIN because they want:

• something refreshing, but not sugary

• a ritual, not a routine

• a drink that’s culturally rich and crafted with intention

• a simple daily pour that feels good — without needing to overthink it

If you’re new to fermented drinks, JIN JIN is a beautiful place to begin — gentle, flavourful, and rooted in tradition.

A slow-crafted ritual, designed for modern life.

Check out our bottle here